Every hour of pre-production saves three hours in post.
When it comes to connecting on an emotional level with customers, brands are increasingly choosing video as the storytelling medium of choice. And for good reason.
Video can touch hearts, inform, inspire and build brand loyalty seamlessly.
71% of Chief Marketing Officers are planning to invest in video as a primary channel for communicating with their audience in the coming year, according to one recent study.
To maximize return on investment we devote more time to the pre-production portion of the creative process.
While most clients want to jump quickly into seeing footage being shot and edited, without a detailed production process the project will not be successful. In fact, by some estimates as much as 50% of a production budget is applied to the ideation process.
Before production begins we work with the company to identify the goals for each piece: what they want their audience to THINK, FEEL, KNOW and DO after viewing the video.
Once the research has been done to establish clear goals for the video, we filter every creative concept through the brand’s ARCHETYPE: who they are and how their unique voice will be represented. When the story has been identified and scripted, the creative team works with the production team to outline every shot that will be captured (including shot location, camera placement, camera angle, camera movement, talent, wardrobe, action, props, and more).
By production day, every shot has been planned out, and approved, well in advance.
All of that meticulous planning results in cost savings for our clients and a video production that tells an insanely great story.
And great stories generate great results.
Ready to get your own great results? Contact us!