Take a look at that chart. Figure out where you are on that chart and imagine what this means to your B2B company. You can reduce your cost per lead considerably by implementing an Inbound Marketing strategy. (Similar results are seen by B2C companies).
You need to be actively following an Inbound Marketing strategy.
The ROI is measurable and it is a great story. But Inbound Marketing is much more than just creating great content. Great content is only the beginning. Gathering leads, nurturing those leads and being ready to call on those hot leads are all part of the strategy.
The cost per lead savings are huge!
If you feel the need for help in implementing the Inbound Marketing strategy for your company, find an agency such as Visual Creatives to do it for you. Agencies such as ours have spent time developing the skills to make this an efficient process. Collectively, we have undergone rigorous training in the most effective tools available and have received the certifications necessary to prove that we stand ready to set up and run effective campaigns for you.