Where do you fall on this chart? Do you know how well your social media is performing for you?
Here’s the thing: if you don’t know what works, you can’t repeat it. If you know what works, you have a formula for lead generation success.
With the software we use with our clients, we know every touch we have with our prospects as they travel along the buyer’s journey to become clients. We know whether they come in through Twitter, LinkedIn or through the CEO’s personal blog. (Don’t laugh – a high percentage of our leads come in through one post on his blog! But that’s a story for another day.)
Measure, measure, measure.