Duffy's Sports Grill

Branding | Creative | Digital
vimeo video
vimeo video

Project Summary

Duffy’s Sports Grill — a large and growing restaurant chain in the South East — partnered with Visual Creatives to create stunning video promotions which captured the spirit of this dynamic chain.

Key Concepts:

  • Brand Awareness
  • Archetype Analysis
  • High End Video Production
  • Social Media Video
  • Story Development
  • Ultra HD Video
The Process

Full-Scale Video Production

Ultra HD video and video script production

Duffy’s Sports Grill is a well-known fixture in Florida and spreading throughout the South East. It features a large menu and family-friendly interior that appeals to a wide range of diners. Visual Creatives partnered with them to produce top quality video content for play both in-house over their myriad television screens, but also online and in television spots. For this piece, the Visual Creatives team worked with Duffy’s to broaden their range of appeal and showcase their culinary offerings, rather than focus on the sports theme of the restaurant chain.

The Duffy’s video shoot was a full-scale, top-of-the-line production. It was shot on Ultra HD Red Epic camera, and included script consultation and creation, brand ideation, casting and talent management, specialized lighting effects and more. With strategic planning and coordination, the Visual Creatives team was able to stack shooting of three projects on one day, minimizing impact on the Duffy’s franchise and achieving cost efficiencies in the process.

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