Branding | Digital

Eastern Self Storage


Project Summary

Eastern Self Storage is a successful long-term business which needed a gradual refresh of its brand story, digital media and print materials. By forming a partnership with the Eastern team, Visual Creatives was able to keep the design consistent over time and work within their longterm budget.

Key Concepts:

  • Brand Development
  • Archetype Analysis
  • Story Development
  • Website Development
  • Print Materials
The Process

Refreshing a Trusted Local Business

Rebranding established local businesses requires balancing respect for the business history with creative and fresh ideas.

Eastern Self Storage struggled with the same question that plagues many local businesses: We’re just a storage facility…how do you make a storage facility look fresh and inviting both online and in the real world?

Many small, local businesses mistakenly think their online footprint doesn’t matter. But it does. Every single customer will eventually look at your digital properties and judge the business based on the relevance of the material.

This is what Visual Creatives did for Eastern Self Storage:

Gave them a new brand identity built around their brand archetype and the tagline “Go Anywhere from Here.”

Created new elements which told the company’s brand story, including a detailed brochure and new business cards.

Developed a new, simple and fresh website for them which included some interactive elements and basic information the clientele needed in order to choose Eastern Self Storage over the competition.

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