Watching “Grey’s Anatomy” does not make someone a doctor.

When sick, you want a trained professional who can analyze, diagnose, and treat you. The world of branding is no different.

Like a doctor, a brandstory specialist will

• Ask questions and obtain history, or other pertinent information
• Examine and assess the patient or situation
• Order, conduct, and review tests
• Make a diagnosis
• Treat and educate the patient
• Monitor and follow-up
• Make changes to the treatment plan, if necessary

Marketing has changed.

It’s easy to think that the marketing department of your company is skilled at brandstory development, just as they have been successful leading your marketing efforts through now.

However, the marketing skills that got you to your market position may not be enough to keep you there.

Working with a specialist outside the organization, when developing your brand personality and brandstory, is often essential. Message me if you want to know why.