A written representation of your brand personality, including in-depth analysis of your brand’s Archetypal Identification, Brand Values, Brand Voice, Brand Image, Brand Meaning, Expected Brand Behavior, and more.

Sales, and customer loyalty, are directly related to how your target customer relates to your brand. This is a deeper look into your target customer, their needs, wants, emotions, aspirations, and the “intersection” where your brand and your customer meet.

More than just your brand’s USP, this is a look at how your brand personality fits in the marketplace.

A framework for how to tell your brand story consistently and effectively, in a way that your target customers can connect and relate to.

A filter for how you present your products/services, and your company through all of your brand experiences.

A comprehensive review of your brand experience from the perspective of your target customer, analyzing brand integrity, uniformity, alignment, and authenticity.

Considering your brand identity and your brand goals, the SWOT analysis looks at Strengths, Weaknesses, Opportunities, and Threats for your brandstory.

The role of Emperors and Ambassadors in purchase-decisions, and recommendations for how your brand should position itself for success.

A look a the motivating factors that lead to purchase decisions for your target customers.