BRACES

This creative direction is a lighthearted look approach to patronage. The “list” on the sticky note can change to reflect some other ideas/concepts.

Sunset & ATV

This ad draws the reader in using a familiar, relateable image of a person riding towards the setting sun on an ATV. This image speaks of Florida, without being geographically specific to any given part of Florida. This ad is a bit more universal, but less “funny” than the “Braces” version of the ad.

Denim & Wood 1

The copy shows that this add is addressed to Florida Farmers, however, the Farm Credit biostar is intersects the map of Florida, giving a subtle clue that this doesn’t actually apply to all Florida Famers. The body copy repeats the $13million, and has a strong ending phrase.

Denim & Wood 2

This design is an extension of the Denim design. The difference is that the copy in this design looks like it was written on the wood, not floating above it.

Design Should Be User Friendly

Story focus

Intuitive User Interface

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VCISF

VCISF is the Branding side of Visual Creatives, Inc.

VCISF focuses on producing amazing creative based on brand personality. The result:

increased customer loyalty, marketplace differentiation, unified brand experiences, and so much more.