We are wired for story.

We have been telling stories for thousands of years. It’s how our minds are trained to receive information and process it.

Story is not about entertaining; it’s about connecting.

If your brand is engaged in selling, communicating, or connecting with customers here’s something to consider: if you are not actively employing brandstory principles then you are missing the only communication style that your customers actively seek.

The universe is made of stories, not atoms.

Muriel Rukeyser