{"id":190,"date":"2014-11-05T16:07:32","date_gmt":"2014-11-05T16:07:32","guid":{"rendered":"http:\/\/vcisf.com\/?page_id=190"},"modified":"2015-01-19T02:20:30","modified_gmt":"2015-01-19T02:20:30","slug":"consulting","status":"publish","type":"page","link":"http:\/\/visualcreatives.com\/vcisf\/consulting\/","title":{"rendered":"Consulting"},"content":{"rendered":"
\n

\u201cThe best brands are built on great stories.”<\/span><\/h2>\n
<\/div>
<\/div>\n– Ian Rowden, Chief Marketing Officer, Virgin Group<\/p>\n

We help companies reflect their brandstory through online and offline brand experiences.
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<\/div>\n

Let’s talk about how we get there.<\/span><\/h2>\n
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CONSULTING ENGAGEMENTS<\/strong><\/h2>\n
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<\/div>\n

<\/i>Brand Story<\/a><\/h4><\/div>
<\/div>
<\/div>\n

A written representation of your brand personality, including in-depth analysis of your brand’s Archetypal Identification, Brand Values, Brand Voice, Brand Image, Brand Meaning, Expected Brand Behavior, and more.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Customer Story<\/a><\/h4><\/div>
<\/div>
<\/div>\n

Sales, and customer loyalty, are directly related to how your target customer relates to your brand. This is a deeper look into your target customer, their needs, wants, emotions, aspirations, and the \u201cintersection\u201d where your brand and your customer meet.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Competitive Landscape Analysis<\/a><\/h4><\/div>
<\/div>
<\/div>\n

More than just your brand\u2019s USP, this is a look at how your brand personality fits in the marketplace.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Story Structure<\/a><\/h4><\/div>
<\/div>
<\/div>\n

A framework for how to tell your brand story consistently and effectively, in a way that your target customers can connect and relate to.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Brand Message Filter<\/a><\/h4><\/div>
<\/div>
<\/div>\n

A filter for how you present your products\/services, and your company through all of your brand experiences.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Brand Message Alignment Analysis<\/a><\/h4><\/div>
<\/div>
<\/div>\n

A comprehensive review of your brand experience from the perspective of your target customer, analyzing brand integrity, uniformity, alignment, and authenticity.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Brandstory SWOT Analysis<\/a><\/h4><\/div>
<\/div>
<\/div>\n

Considering your brand identity and your brand goals, the SWOT analysis looks at Strengths, Weaknesses, Opportunities, and Threats for your brandstory.<\/p>\n<\/div><\/div><\/div>\n

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SALES FOCUS<\/span><\/h2>\n

Sales teams have additional brandstory needs. These engagements are tailored specifically for sales teams.<\/h3>\n

<\/i>Emperor & Ambassadors<\/a><\/h4><\/div>
<\/div>
<\/div>\n

The role of Emperors and Ambassadors in purchase-decisions, and recommendations for how your brand should position itself for success.<\/p>\n<\/div><\/div><\/div>\n

<\/i>Motivating Factors<\/a><\/h4><\/div>
<\/div>
<\/div>\n

A look a the motivating factors that lead to purchase decisions for your target customers.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-190","page","type-page","status-publish","hentry"],"yoast_head":"\nConsulting - VCI| SF<\/title>\n<meta name=\"description\" content=\"brand brandstory story meaning branding consulting focus, story focus, communications, message, messaging everett everettbowes bowes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/visualcreatives.com\/vcisf\/consulting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consulting - VCI| SF\" \/>\n<meta property=\"og:description\" content=\"brand brandstory story meaning branding consulting focus, story focus, communications, message, messaging everett everettbowes bowes\" \/>\n<meta property=\"og:url\" content=\"http:\/\/visualcreatives.com\/vcisf\/consulting\/\" \/>\n<meta property=\"og:site_name\" content=\"VCI| SF\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-19T02:20:30+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/visualcreatives.com\\\/vcisf\\\/consulting\\\/\",\"url\":\"http:\\\/\\\/visualcreatives.com\\\/vcisf\\\/consulting\\\/\",\"name\":\"Consulting - 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