{"id":350,"date":"2014-11-14T03:28:36","date_gmt":"2014-11-14T03:28:36","guid":{"rendered":"http:\/\/vcisf.com\/?p=350"},"modified":"2015-01-28T03:04:05","modified_gmt":"2015-01-28T03:04:05","slug":"brand-value-formula","status":"publish","type":"post","link":"http:\/\/visualcreatives.com\/vcisf\/brand-value-formula\/","title":{"rendered":"A Simple Formula For Increasing Brand Value"},"content":{"rendered":"<h5>Most creatives are predisposed to disliking math, but this &#8220;formula&#8221; is a powerful tool for marketers, copywriters, designers, and <span style=\"color: #a0ce4e;\">anyone creating brand experiences<\/span>.<\/h5>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">Increasing brand value means increasing<\/h2>\n<h5>\n<ul>\n<li>Brand awareness<\/li>\n<li>Brand recognition<\/li>\n<li>Customer loyalty<\/li>\n<li>Expected brand behavior<\/li>\n<li>And so much more<\/li>\n<\/ul>\n<\/h5>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<h2 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">Use this formula as a guide to increasing brand value.<\/h2>\n<p><a href=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png\" alt=\"Brand Value Formula\" width=\"300\" height=\"118\" class=\"alignnone size-medium wp-image-357\" srcset=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png 1024w, http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula-300x119.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p class=\"sourcesansthick\">B= Brand Identity<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-18px;margin-bottom:-18px;\"><\/div>\n<h3 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">Define who you are.<\/h3>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-10px;margin-bottom:-10px;\"><\/div>\nYour brand has an identity; a personality.<\/p>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">Everything your brand says, does, how it looks, and how it functions must be in alignment, or you cannot grow brand value.<\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p class=\"sourcesansthick\">C= Customer\u2019s Identity<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-18px;margin-bottom:-18px;\"><\/div>\n<h3 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">Identify your target customer.<\/h3>\n<p>Who are you trying to attract?<\/p>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">I know you want to sell to <span style=\"color: #a0ce4e;\">everyone<\/span>, but in order to sell to <span style=\"color: #a0ce4e;\">anyone<\/span> you need to appeal to <span style=\"color: #a0ce4e;\">someone<\/span> specific.<\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p class=\"sourcesansthick\">M= Market Position<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-18px;margin-bottom:-18px;\"><\/div>\n<h3 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">Understand your position in the marketplace.<\/h3>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-10px;margin-bottom:-10px;\"><\/div>\nThis is more than knowing your USP.  This is a matter of knowing your brand identity in comparison to the brand personalities of your competition.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p class=\"sourcesansthick\">G= Goals<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-18px;margin-bottom:-18px;\"><\/div>\n<h3 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">Filter everything through your brand communication goals.<\/h3>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-10px;margin-bottom:-10px;\"><\/div>\nThe possible goals are endless.  But, as the saying goes, \u201cif you aim at nothing you hit it every time.\u201d<\/p>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">The <span style=\"color: #a0ce4e;\">goals<\/span> for your brand experiences are your source of inspiration, and evaluation, for all ideas.<\/p>\n<h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<a href=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png\" alt=\"Brand Value Formula\" width=\"300\" height=\"118\" class=\"alignnone size-medium wp-image-357\" srcset=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png 1024w, http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula-300x119.png 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:20px;margin-bottom:20px;\"><\/div>\n<p class=\"sourcesansthick\">S= Story<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-18px;margin-bottom:-18px;\"><\/div>\n<h3 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">This is the foundation of your brandstory.<\/h3>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">Your brand identity, plus your customer identity, plus your market position, filtered through your brand communication goals, is <span style=\"color: #a0ce4e;\">how you determine your brand story.<\/span><\/h2>\n<p>Your brandstory determines your expected brand behavior, brand values, voice, tone, image, and so much more.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p class=\"sourcesansthick\">R= Repetition<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-18px;margin-bottom:-18px;\"><\/div>\n<h3 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">The power of repetition.<\/h3>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">There is an exponential power that comes from aligning your brand voice, values, tone, personality, identity, and behavior through all of your brand experiences.<\/h2>\n<p class=\"sourcesansthick\">That&#8217;s how you create amazing brand value.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<a href=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png\"><img decoding=\"async\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/Brand-Value-Formula.png\" alt=\"Brand Value Formula\" \/><\/a><br \/>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:30px;margin-bottom:30px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<h6>Most creatives are predisposed to disliking math, but this &#8220;formula&#8221; is a powerful tool for marketers, copywriters, designers, and anyone creating brand experiences. <\/p>\n<p>Increasing brand value means increasing brand awareness, brand recognition, customer loyalty, expected brand behavior, and so much more.<\/h6>\n","protected":false},"author":2,"featured_media":357,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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