{"id":400,"date":"2014-11-20T13:44:06","date_gmt":"2014-11-20T13:44:06","guid":{"rendered":"http:\/\/vcisf.com\/?p=400"},"modified":"2015-01-28T03:03:43","modified_gmt":"2015-01-28T03:03:43","slug":"brand-belief-system","status":"publish","type":"post","link":"http:\/\/visualcreatives.com\/vcisf\/brand-belief-system\/","title":{"rendered":"Brand is a belief system"},"content":{"rendered":"<h2 style=\"font-family: 'Source Sans Pro'; font-weight:900; text-transform: uppercase;\">Once you think of a brand as a belief system, you automatically get all the things that enterprise spends billions of dollars trying to obtain: <span style=\"color: #a0ce4e;\">trust, relevance, vision, values, leadership<\/span>.<\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-10px;margin-bottom:-10px;\"><\/div>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">Patrick Hanlon, Primal Branding<\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:30px;margin-bottom:30px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<h6>Once you think of a brand as a belief system, you automatically get all the things that enterprise spends billions of dollars trying to obtain: trust, relevance, vision, values, leadership.<\/h6>\n","protected":false},"author":2,"featured_media":393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand is a belief system - VCI| SF<\/title>\n<meta name=\"description\" content=\"We are wired for story. 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