{"id":403,"date":"2014-11-20T13:43:45","date_gmt":"2014-11-20T13:43:45","guid":{"rendered":"http:\/\/vcisf.com\/?p=403"},"modified":"2015-01-28T03:03:50","modified_gmt":"2015-01-28T03:03:50","slug":"brandstory-expert","status":"publish","type":"post","link":"http:\/\/visualcreatives.com\/vcisf\/brandstory-expert\/","title":{"rendered":"7 Steps To Brandstory Success"},"content":{"rendered":"<h1 style=\"font-family: 'Source Sans Pro'; font-weight:900; text-transform: uppercase;\">Watching <span style=\"color: #a0ce4e;\">&#8220;Grey&#8217;s Anatomy&#8221;<\/span> does not make someone a doctor.<\/h1>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:5px;margin-bottom:5px;\"><\/div>\n<h2 style=\"font-family: 'Raleway'; font-weight:200;\">When sick, you want a trained professional who can analyze, diagnose, and treat you. The world of branding is no different.<\/h2>\n<h2 style=\"font-family: 'Raleway'; font-weight:200; color: #a0ce4e;\">Like a doctor, a brandstory specialist will<\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-15px;margin-bottom:-15px;\"><\/div>\n<h5>\n<ul>\n<li>Ask questions and obtain history, or other pertinent information<\/li>\n<li>Examine and assess the patient or situation<\/li>\n<li>Order, conduct, and review tests<\/li>\n<li>Make a diagnosis<\/li>\n<li>Treat and educate the patient<\/li>\n<li>Monitor and follow-up<\/li>\n<li>Make changes to the treatment plan, if necessary<\/li>\n<\/ul>\n<\/h5>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<h2 style=\"font-family: 'Source Sans Pro'; font-weight:900; text-transform: uppercase;\">Marketing has changed.<\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-7px;margin-bottom:-7px;\"><\/div>\n<p>It&#8217;s easy to think that the marketing department of your company is skilled at brandstory development, just as they have been successful leading your marketing efforts through now.<br \/>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<h2 style=\"font-family: 'Source Sans Pro'; font-weight:900; text-transform: uppercase;\">However, the marketing skills that got you to your market position <span style=\"color: #a0ce4e;\">may not be enough to keep you there.<\/span><\/h2>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p>Working with a specialist outside the organization, when developing your brand personality and brandstory, is often essential. <span style=\"color: #a0ce4e;\"><a title=\"Message me if you want to know why.\" href=\"mailto:everett@vcisf.com\" target=\"_blank\"><span style=\"color: #a0ce4e;\">Message me if you want to know why<\/a>.<\/span><\/span><\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<h6>Watching &#8220;Grey&#8217;s Anatomy&#8221; does not make someone a doctor. When sick, you want a trained professional who can analyze, diagnose, and treat you. The world of branding is no different.<\/h6>\n","protected":false},"author":2,"featured_media":454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Steps to Brandstory Success<\/title>\n<meta name=\"description\" content=\"Your brand personality determines your look, voice, values, and so much more. 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