{"id":460,"date":"2014-12-02T21:46:37","date_gmt":"2014-12-02T21:46:37","guid":{"rendered":"http:\/\/vcisf.com\/?p=460"},"modified":"2015-01-28T03:03:37","modified_gmt":"2015-01-28T03:03:37","slug":"laser","status":"publish","type":"post","link":"http:\/\/visualcreatives.com\/vcisf\/laser\/","title":{"rendered":"Focus and Intensity: “Laser” Marketing"},"content":{"rendered":"

Flashlights and lasers both emit light; the difference is focus and intensity<\/span>.<\/h1>\n
<\/div>
<\/div>\n

Flashlights are useful, but they lack the power of lasers. In fact, there are scores of applications for lasers:
\n

<\/div>
<\/div>\n
\n
    \n
  • Scientific<\/li>\n
  • Military<\/li>\n
  • Medical<\/li>\n
  • Industrial<\/li>\n
  • Commercial<\/li>\n<\/ul>\n<\/h5>\n

    Similarly, brandstory increases the power of marketing by harnessing focus and intensity.<\/h2>\n
    <\/div>
    <\/div>\n

    Focus<\/h2>\n

    A laser\u2019s beam remains narrow over long distances, while a flashlight\u2019s beam diffuses widely; even over a short distance. In the world of lasers, the term \u201cspatial coherence\u201d refers to the laser\u2019s ability to remain narrow, or focused, over a long distance.<\/span><\/p>\n

    In the same way, when brands concentrate their marketing focus by applying brand personality their brand experiences last longer and go further than inconsistent, diffused marketing efforts.<\/h2>\n
    <\/div>
    <\/div>\n

    Intensity<\/h2>\n

    Another differentiation between flashlights and lasers is called \u201camplification\u201d. Similarly, in the branding world, there is an incredible compounding effect from reinforcement, repetition, consistency, and congruence.<\/p>\n

    Brandstory amplifies brand messaging by ensuring alignment of brand look, elements, voice, theme, values, personality, and more.<\/h2>\n
    <\/div>
    <\/div>\n

    Harness the power of your brandstory.<\/h2>\n","protected":false},"excerpt":{"rendered":"

    Flashlights and lasers both emit light; the difference is focus and intensity.
    \nFlashlights are useful, but they lack the power of lasers. In fact, there are scores of applications for lasers:<\/h6>\n","protected":false},"author":2,"featured_media":468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"\nFocus and Intensity: "Laser" Marketing - VCI| SF<\/title>\n<meta name=\"description\" content=\"FLASHLIGHTS & LASERS BOTH EMIT LIGHT; THE DIFFERENCE IS FOCUS AND INTENSITY. 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