{"id":490,"date":"2014-12-10T16:28:16","date_gmt":"2014-12-10T16:28:16","guid":{"rendered":"http:\/\/vcisf.com\/?p=490"},"modified":"2015-01-28T03:03:20","modified_gmt":"2015-01-28T03:03:20","slug":"big-money","status":"publish","type":"post","link":"http:\/\/visualcreatives.com\/vcisf\/big-money\/","title":{"rendered":"Brandstory means big money"},"content":{"rendered":"

It\u2019s startling to see how many business leaders think brandstory is not relevant to their company.<\/h1>\n

Leaders have told me when they hear \u201cbrandstory\u201d they think \u201cchildren\u2019s books\u201d. Others have said, \u201cI didn\u2019t take any \u2018story\u2019 classes in business school, so it must not be important.\u201d<\/p>\n

Quick question: Did they teach anything about social media\u2019s impact on business in those business classes?<\/h2>\n
<\/div>
<\/div>\n(I didn\u2019t think so.) [Wink.]<\/span><\/p>\n

Some of the best brandstory-focused companies include Apple<\/span>,<\/a> Google<\/span><\/a>, Coca-Cola<\/span><\/a>, UPS<\/span><\/a>, and Visa<\/span><\/a>. (Click on the links to see examples.)<\/p>\n

It\u2019s no surprise that these same companies are listed on Forbes\u2019 list of the world’s most valuable brands<\/span><\/a>.<\/h2>\n
<\/div>
<\/div>\n

Take-away #1: The most valuable brands in the world are the best brandstory-focused companies.<\/h2>\n

Not only do these companies have the highest brand value, they also enjoy tremendously high gross margins (from 39%-85%).
\n\"Brandstory<\/a><\/p>\n

<\/div>
<\/div>\n

Take-away #2: Brandstory-focused companies enjoy some of the highest gross margins in their industries.<\/h2>\n

Brandstory is not about getting people to buy your product, it\u2019s about getting people to buy into<\/span> your brand.<\/p>\n

Brandstory rises above focusing merely on functions and benefits. Instead, brandstory focuses on the factors that make deeper connections, and trigger purchase-decisions for your target customer.<\/p>\n

As Daniel Pink said, in A Whole New Mind, \u201cStory, businesses are realizing, means big money.\u201d<\/span><\/h2>\n
<\/div>
<\/div>\n

With the highest brand values<\/span>, and the highest gross margins<\/span> in corporate America, it\u2019s easy to see the transformational effect brandstory has had on these amazing companies.<\/h2>\n
<\/div>
<\/div>\n

When brands compete, story wins.<\/h2>\n","protected":false},"excerpt":{"rendered":"

It\u2019s startling to see how many business leaders think brandstory is not relevant to their company. Leaders have told me when they hear \u201cbrandstory\u201d they think \u201cchildren\u2019s books\u201d. Others have said, \u201cI didn\u2019t take any \u2018story\u2019 classes in business school, so it must not be important.\u201d<\/h6>\n","protected":false},"author":2,"featured_media":493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"\nBrandstory means big money - VCI| SF<\/title>\n<meta name=\"description\" content=\"Brandstory means big money for businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visualcreatives.com\/vcisf\/big-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brandstory means big money - 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