{"id":823,"date":"2014-12-19T14:22:49","date_gmt":"2014-12-19T14:22:49","guid":{"rendered":"http:\/\/visualcreatives.com\/vcisf\/?p=823"},"modified":"2015-01-28T03:01:56","modified_gmt":"2015-01-28T03:01:56","slug":"4-steps-to-transform-your-business","status":"publish","type":"post","link":"http:\/\/visualcreatives.com\/vcisf\/4-steps-to-transform-your-business\/","title":{"rendered":"4 Steps To Transform Your Business And Leadership"},"content":{"rendered":"<h1 style=\"font-family: 'Source Sans Pro'; font-weight: 900; text-transform: uppercase;\">The Chinese symbol for &#8220;listen&#8221; holds the key to transforming your business, and leadership.<\/h1>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:5px;margin-bottom:5px;\"><\/div>\n<h2>Listening takes more than just our ears.<\/h2>\n<p>Since I first wrote this post on LinkedIn&#8217;s platform, I am not going to repost it here. (I don&#8217;t want to get penalized by Google.) Instead, <a title=\"4 Steps to Transforming Your Business by Listening\" href=\"https:\/\/www.linkedin.com\/pulse\/4-steps-totransforming-your-everett-bowes?trk=mp-reader-card\" target=\"_blank\"><span style=\"color: #a0ce4e;\">click here to read the post.<\/span><\/a> As a teaser, the four components to true listening are below.  Click the link, above, to see how this can impact your business, and your leadership.<br \/>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-10px;margin-bottom:-10px;\"><\/div>\n<ul style=\"font-family: 'Source Sans Pro'; font-weight: 900; text-transform: uppercase;\">\n<li>Ears<\/li>\n<li>Eyes<\/li>\n<li>Heart<\/li>\n<li>Focus<\/li>\n<\/ul>\n<div id=\"attachment_826\" style=\"width: 708px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-826\" class=\"wp-image-826 size-full\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Ears.jpg\" alt=\"We listen with our Ears\" width=\"698\" height=\"400\" srcset=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Ears.jpg 698w, http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Ears-300x172.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><p id=\"caption-attachment-826\" class=\"wp-caption-text\">EARS: This is the most obvious aspect of listening, but it is the least important part of truly hearing.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_827\" style=\"width: 708px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-827\" class=\"wp-image-827 size-full\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Eyes.jpg\" alt=\"We listen with our Eyes\" width=\"698\" height=\"400\" srcset=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Eyes.jpg 698w, http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Eyes-300x172.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><p id=\"caption-attachment-827\" class=\"wp-caption-text\">EYES: Most of us can recall moments when our parents said, \u201clook at me when I\u2019m talking to you.\u201d As an adolescent we responded defiantly, saying, \u201cI am listening\u201d, while our eyes remained elsewhere. Now that we are parents we understand this better: when they are not looking, they are not listening.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_828\" style=\"width: 708px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-828\" class=\"wp-image-828 size-full\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Heart.jpg\" alt=\"We listen with our Heart\" width=\"698\" height=\"400\" srcset=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Heart.jpg 698w, http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Heart-300x172.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><p id=\"caption-attachment-828\" class=\"wp-caption-text\">When we \u201clisten with our heart\u201d our faces react differently to the words we hear. So much of our communication is non-verbal, so when someone is talking, and we are listening with our heart, it is reflected on our faces in the form of nearly imperceivable expressions.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_829\" style=\"width: 708px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-829\" class=\"wp-image-829 size-full\" src=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Focus.jpg\" alt=\"We listen by giving our full focus\" width=\"698\" height=\"400\" srcset=\"http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Focus.jpg 698w, http:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/12\/Listen-Focus-300x172.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><p id=\"caption-attachment-829\" class=\"wp-caption-text\">We have no shortage of details swarming our lives that are screaming for our attention. While they all need to be addressed, pressing \u201cpause\u201d on most of them, so we can focus intensely on one of them, is the key to doing amazing work.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<h2 style=\"font-family: 'Source Sans Pro'; font-weight: 900; text-transform: uppercase;\">Harness the power of your brandstory.<\/h2>\n","protected":false},"excerpt":{"rendered":"<h3>There are four key attributes that are required to fully listen; and it can have a transformational impact on your business and leadership.<\/h3>\n","protected":false},"author":2,"featured_media":824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Steps To Transform Your Business And Leadership - VCI| SF<\/title>\n<meta name=\"description\" content=\"FLASHLIGHTS &amp; LASERS BOTH EMIT LIGHT; THE DIFFERENCE IS FOCUS AND INTENSITY. 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