Just a quick thought for the day: when brands compete, story still wins! Story wins. It’s fundamental.
Story inspires, connects, endows purpose on your brand. Story turns users into evangelists and visitors into subscribers.
Marketing can drive leads, create a funnel and return analytics that look impressive, but without the right story to back it up, those gains dissipate ate the first sign of a new, shiny object dangled by your competitor.
The story of Apple explains why enthusiasts aren’t distracted by bells and whistles on Samsung’s latest devices. Apple owns the story.
Own your story! Live your story…and then share it.
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