Brushing up on Social Media

Social Media mastery is a basic skill in a marketing toolkit, but once in awhile it is good to take a look at current trends in the field and brush up on our social skills.

Today’s post is a round-up of helpful information and new ways of looking at your social media content.

The first article highlights a new video feature that is going to take Twitter by storm – get ahead of this trend if you can! (Thinking of creating video? Read this, too.)

The second article gives a teenager’s perspective on nearly all the major social media channels. If you market to millennial at all, this is a great read for you. And all marketers will find it a useful perspective on the up-and-coming social apps.

The third article showcases a marketing campaign using customer “selfies” to drive engagement and social media juice for SMB’s (Small to Medium-sized Businesses). Intriguing way to take advantage of the ubiquitous picture-snapping trend. (SMB content marketing info here)

The fourth article is written by a nonprofit blog on the lessons learned starting up a well-run blog. If you are in the business of telling stories — and we all are — there are some useful lessons here for you. Great read. (Running a nonprofit? Read this, too)

Finally, from our favorite friends over at Quick Sprout, a fabulous infographic highlighting all the best practices for each type of social media post. Love this infographic. Pretty sure we should hang it on our office wall….

Twitter’s Video Plans Include Autoplay Ad Previews

Twitter’s Video Plans Include Autoplay Ad Previews | Digital – Advertising Age Advertisers love Facebook’s autoplaying video ads as well as YouTube’s pay-for-plays ones. Now they’re getting excited about Twitter’s potential to combine the two features in its own nascent video ad product. Twitter is mulling the possibility of making promoted videos automatically play 6-second previews when they pop up in people’s feeds, according to people briefed on the company’s plans.

A Teenagers View on Social Media Backchannel (Medium)

A Teenagers View on Social Media Backchannel Medium Written by an actual teen! I read technology articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, especially in regards to social media. However, I have yet to see a teenager contribute their voice to this discussion. For transparency, I am a 19-year-old male attending The University of Texas at Austin.

Social Media – Selfies for SMBs’ Marketing Strategies (Not just for Teens and Celebrities)

Social Media – Selfies for SMBs’ Marketing Strategies (Not Just for Teens and Celebrities) : MarketingProfs Article A savvy SMB can leverage the social media power of the “selfie” by being creative in its marketing.

The Nonprofit Marketing Blog

The Nonprofit Marketing Blog Justin Schmid and Jennifer Parsons, Wish Nation collaborators, have learned a lot since starting the blog over a year ago. If you’re interested in launching a blog for your nonprofit, check out the highlights from our conversation and some actionable tips to help you get the blog process started at your organization.