Each year when the SuperBowl videos come out it’s like sitting down to Christmas dinner: a feast for marketers and ad geeks like us! Here is a round-up of some of the early favorites for 2015. We start with a fabulous infographic from HubSpot that shows commercials, placement in the lineup, and a few interesting facts about each company. Then we move on to noteworthy contenders for “Top Dog” this year. And yes, I do mean Top Dog. I’m going to put my vote in early for the return of the Budweiser puppy.
Enjoy!
Super Bowl 2015 Advertising Lineup: Who’s Showing Up for the Game? [Infographic]
Super Bowl 2015 Advertising Lineup: Who’s Showing Up for the Game? [Infographic] – UPDATED It’s the most importantevent of the year for some brands. Spending more than $4.5 million on an ad is a regular line item for some, but first-time advertisers such as Loctite have forfeitedtheir entire marketing budget for the year on one 30-second spot. It’s a risk, with the potential for a big payoff. Last year, the Big Gamewas the most-watched TV event in U.S. history, drawing more than 111.5 million viewers.
BMW I3 Newfangled Idea
No More The Most Important Ad from Super Bowl XLIX Is the Least Funny
No More The Most Important Ad from Super Bowl XLIX Is the Least Funny | Super Bowl Commercials | 2015 | Watch Laugh And Share! It might take some viewers a few seconds to realize whats going on in this commercial, but that time will certainly be shortened when you know who put this 60 second PSAtogether: No More, an organization committed to stopping domestic abuse. There are no actors seen here, no products on offer there is little more thanbleakness, but it is punctuated by the potential for hope. That said, we feel sorry for the ad that follows the 30 second version that will air on Game Day, especially if its a spot playing for laughs.
P&G’s Always Takes #LikeAGirl to Super Bowl
P&G’s Always Takes #LikeAGirl to Super Bowl | Special: Super Bowl – Advertising Age The video was one of the top viral ads of 2014, with 54 million views on YouTube alone, though the Super Bowl audience will more than double that reach in one fell swoop. Always has spent around $50 million to $60 million on measured media annually in recent years, according to Kantar Media data. Always released the original video in light of research showing that more than half of girls experience a drop in confidence during puberty.
Snickers’ Brady Bunch Ad Is Here, and It’s One of the Funniest Super Bowl Spots Ever
Snickers’ Brady Bunch Ad Is Here, and It’s One of the Funniest Super Bowl Spots Ever | Adweek Danny Trejo, that is, and he just might win the Super Bowl. Without giving away too much, it takes place right after the famous scene where Peter hits Marcia in the nose with a football.(In hindsight, this wouldn’t have happened if the ball was just slightly deflated.) And it also features a very special suprise guestand no, it’s not Tom Brady. As promised in the teaser for this ad (also posted below), this spot was released early, as consumers did generate 2.5 million social media engagements before kick-off on Feb. 1.
2015 Budweiser Super Bowl Commercial Lost Dog
So what do you think? Do you have an early favorite for Top Dog?
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