Think something new.
Read something — anything — that takes your mind in a new direction. Need some ideas? Go check out this newsletter:
Alex Madrigal’s Weekly Newsletter
Read a new book. This is one that is on my Kindle ready to go:
The Four Lenses of Innovation
http://www.amazon.com/The-Four-Lenses-Innovation-Creative/dp/1118740246
Don’t read a marketing book, read something else. Something totally out of the realm of what everyone else is thinking.
Take a new class. Make something. Make something really awesome, like lasercut cupcake toppers or lamps that belong in Mario and Luigi’s world. I read about those things in this book about makerspaces:
http://www.amazon.com/Maker-Movement-Manifesto-Innovation-Tinkerers-ebook
If we keep thinking like everyone else, we’re going to keep saying the same old things.
At Visual Creatives, we’re taking the summer to think new thoughts. We’re calling it the “Blue Sky” project. I may write about it, and I may not. It’s just time dedicated to thinking about something new, and how new things fit into old habits.