Visual Creatives delivered a targeted brand message which the Ray Lewis Family Foundation used to reflect their brand personality and tell their story.
Visual Creatives delivered a targeted brand message which the Ray Lewis Family Foundation used to reflect their brand personality and tell their story. Using Ultra HD video shot on a Red Epic, the Visual Creatives team created a 3 minute video that met the client’s goals. The production capitalized on fast turnaround to drive excitement for similar brand experiences and positioned the video across social media channels to showcase the brand value and unique proposition of a celebrity-endorsed event.
The campaign was affordable for a non-profit client and used the power of story and high-end production values to elevate Ray Lewis’ mission to reach back to upcoming generations. Visual Creatives showed that the name recognition surrounding Ray Lewis and the Ray Lewis Family Foundation could transfer into a brand message that returned value over a long period of time and increased brand awareness.
