{"id":402,"date":"2014-11-03T13:43:49","date_gmt":"2014-11-03T13:43:49","guid":{"rendered":"http:\/\/vcisf.com\/?p=402"},"modified":"2015-01-19T04:24:51","modified_gmt":"2015-01-19T04:24:51","slug":"brandstory-differentiation","status":"publish","type":"post","link":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/","title":{"rendered":"Differentiation and Competitive Pressure"},"content":{"rendered":"<p class=\"sourcesansthick\"><span style=\"color: #a0ce4e;\">Success<\/span> means never letting your competition define you.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:-10px;margin-bottom:-10px;\"><\/div>\n<p class=\"thinpara\">Tom Chappell, Tom&#8217;s of Maine<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:10px;margin-bottom:10px;\"><\/div>\n<p class=\"thinpara\">Exciting news&#8230; This post is pending.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#e0dede;margin-top:30px;margin-bottom:30px;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<h6>Success means never letting your competition define you.<br \/>\n~ Tom Chappell, Tom&#8217;s of Maine<\/h6>\n","protected":false},"author":2,"featured_media":395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3,4,5,6,7,8,9,10,11,1],"tags":[12,13,14,15,16],"class_list":["post-402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-archetype","category-brand-development","category-brand-identity","category-brand-storytelling","category-brandstory","category-content-marketing","category-creative","category-identity","category-story","category-uncategorized","tag-brand-development","tag-branding","tag-brandstory","tag-brandstory-structure","tag-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Differentiation and Competitive Pressure - VCI| SF<\/title>\n<meta name=\"description\" content=\"Differentiation and Competitive Pressure\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Differentiation and Competitive Pressure - VCI| SF\" \/>\n<meta property=\"og:description\" content=\"Differentiation and Competitive Pressure\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/\" \/>\n<meta property=\"og:site_name\" content=\"VCI| SF\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-03T13:43:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-01-19T04:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Everett Bowes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Everett Bowes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/\"},\"author\":{\"name\":\"Everett Bowes\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/#\\\/schema\\\/person\\\/052b782e77e36075bcab3d25e0c9d4ea\"},\"headline\":\"Differentiation and Competitive Pressure\",\"datePublished\":\"2014-11-03T13:43:49+00:00\",\"dateModified\":\"2015-01-19T04:24:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/\"},\"wordCount\":30,\"image\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/success-means.jpg\",\"keywords\":[\"Brand Development\",\"Branding\",\"Brandstory\",\"Brandstory Structure\",\"Identity\"],\"articleSection\":[\"Advertising\",\"Archetype\",\"Brand Development\",\"Brand Identity\",\"Brand Storytelling\",\"Brandstory\",\"Content Marketing\",\"Creative\",\"Identity\",\"Story\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/\",\"url\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/\",\"name\":\"Differentiation and Competitive Pressure - VCI| SF\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/success-means.jpg\",\"datePublished\":\"2014-11-03T13:43:49+00:00\",\"dateModified\":\"2015-01-19T04:24:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/#\\\/schema\\\/person\\\/052b782e77e36075bcab3d25e0c9d4ea\"},\"description\":\"Differentiation and Competitive Pressure\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/success-means.jpg\",\"contentUrl\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/success-means.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Success means never letting the competition define you. - Tom Chappel, Tom's of Maine\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/brandstory-differentiation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Differentiation and Competitive Pressure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/#website\",\"url\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/\",\"name\":\"VCI| SF\",\"description\":\"When brands compete, story wins.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/#\\\/schema\\\/person\\\/052b782e77e36075bcab3d25e0c9d4ea\",\"name\":\"Everett Bowes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8e2ead7231d02e096e054dbe3e6fe379773a34d8e8dc3c8d35fc0fb41fac6df?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8e2ead7231d02e096e054dbe3e6fe379773a34d8e8dc3c8d35fc0fb41fac6df?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8e2ead7231d02e096e054dbe3e6fe379773a34d8e8dc3c8d35fc0fb41fac6df?s=96&d=mm&r=pg\",\"caption\":\"Everett Bowes\"},\"description\":\"With over 20 years of storytelling experience through video, design, web, social media, and live experiences, Everett is an expert at creating brand experiences focused on brand personality.\",\"sameAs\":[\"http:\\\/\\\/www.visualcreatives.com\\\/vcisf\",\"http:\\\/\\\/www.linkedin.com\\\/in\\\/everettbowes\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/everettbowes\",\"http:\\\/\\\/www.youtube.com\\\/user\\\/everettbowes\"],\"url\":\"https:\\\/\\\/visualcreatives.com\\\/vcisf\\\/author\\\/everett\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Differentiation and Competitive Pressure - VCI| SF","description":"Differentiation and Competitive Pressure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/","og_locale":"en_US","og_type":"article","og_title":"Differentiation and Competitive Pressure - VCI| SF","og_description":"Differentiation and Competitive Pressure","og_url":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/","og_site_name":"VCI| SF","article_published_time":"2014-11-03T13:43:49+00:00","article_modified_time":"2015-01-19T04:24:51+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg","type":"image\/jpeg"}],"author":"Everett Bowes","twitter_misc":{"Written by":"Everett Bowes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#article","isPartOf":{"@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/"},"author":{"name":"Everett Bowes","@id":"https:\/\/visualcreatives.com\/vcisf\/#\/schema\/person\/052b782e77e36075bcab3d25e0c9d4ea"},"headline":"Differentiation and Competitive Pressure","datePublished":"2014-11-03T13:43:49+00:00","dateModified":"2015-01-19T04:24:51+00:00","mainEntityOfPage":{"@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/"},"wordCount":30,"image":{"@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#primaryimage"},"thumbnailUrl":"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg","keywords":["Brand Development","Branding","Brandstory","Brandstory Structure","Identity"],"articleSection":["Advertising","Archetype","Brand Development","Brand Identity","Brand Storytelling","Brandstory","Content Marketing","Creative","Identity","Story"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/","url":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/","name":"Differentiation and Competitive Pressure - VCI| SF","isPartOf":{"@id":"https:\/\/visualcreatives.com\/vcisf\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#primaryimage"},"image":{"@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#primaryimage"},"thumbnailUrl":"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg","datePublished":"2014-11-03T13:43:49+00:00","dateModified":"2015-01-19T04:24:51+00:00","author":{"@id":"https:\/\/visualcreatives.com\/vcisf\/#\/schema\/person\/052b782e77e36075bcab3d25e0c9d4ea"},"description":"Differentiation and Competitive Pressure","breadcrumb":{"@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#primaryimage","url":"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg","contentUrl":"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg","width":1200,"height":600,"caption":"Success means never letting the competition define you. - Tom Chappel, Tom's of Maine"},{"@type":"BreadcrumbList","@id":"https:\/\/visualcreatives.com\/vcisf\/brandstory-differentiation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visualcreatives.com\/vcisf\/"},{"@type":"ListItem","position":2,"name":"Differentiation and Competitive Pressure"}]},{"@type":"WebSite","@id":"https:\/\/visualcreatives.com\/vcisf\/#website","url":"https:\/\/visualcreatives.com\/vcisf\/","name":"VCI| SF","description":"When brands compete, story wins.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visualcreatives.com\/vcisf\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/visualcreatives.com\/vcisf\/#\/schema\/person\/052b782e77e36075bcab3d25e0c9d4ea","name":"Everett Bowes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b8e2ead7231d02e096e054dbe3e6fe379773a34d8e8dc3c8d35fc0fb41fac6df?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/b8e2ead7231d02e096e054dbe3e6fe379773a34d8e8dc3c8d35fc0fb41fac6df?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8e2ead7231d02e096e054dbe3e6fe379773a34d8e8dc3c8d35fc0fb41fac6df?s=96&d=mm&r=pg","caption":"Everett Bowes"},"description":"With over 20 years of storytelling experience through video, design, web, social media, and live experiences, Everett is an expert at creating brand experiences focused on brand personality.","sameAs":["http:\/\/www.visualcreatives.com\/vcisf","http:\/\/www.linkedin.com\/in\/everettbowes","https:\/\/x.com\/twitter.com\/everettbowes","http:\/\/www.youtube.com\/user\/everettbowes"],"url":"https:\/\/visualcreatives.com\/vcisf\/author\/everett\/"}]}},"jetpack_featured_media_url":"https:\/\/visualcreatives.com\/vcisf\/wp-content\/uploads\/2014\/11\/success-means.jpg","_links":{"self":[{"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/posts\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":1,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/posts\/402\/revisions"}],"predecessor-version":[{"id":712,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/posts\/402\/revisions\/712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/media\/395"}],"wp:attachment":[{"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/media?parent=402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/categories?post=402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualcreatives.com\/vcisf\/wp-json\/wp\/v2\/tags?post=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}